Rise to the top with Search Engine Optimisation. Give your business a fighting chance by reaching new heights on Google.
Why SEO is important
Lay the strongest foundations to give your website the best possible chance of delivering results quickly. Our ‘Set the foundations‘ SEO pack focuses on ‘on-site’ optimisation and includes search appearance optimisation (how you look within Google search results) and website loading speed optimisation.
SEO is the digital megaphone that broadcasts your grand event to the world. It ensures that your website, the digital face of your venture, reaches the right audience at the right time
SEO Explained
Don’t worry, we get it, SEO is complicated and some of the things included in our SEO plans just sound like techy jargon, so here are some short explanations.
Full SEO Website Audit
Our SEO audit is a full review of your website in its current state. It’s carried out by one of our SEO specialists and they look at all the key factors that are affecting your search ranking. We use this report to then compile a list of actionable tasks.
Target keywords
Your target keywords are the ideas and topics that define what your content is about. In terms of SEO, they’re the words that searchers enter into search engines to find you. We aim to rank your website when these keywords are searched for.
SEO Architecture
Every website has a URL structure, for example, yourwebsite.com/blog/your-blog-article. We make sure that the URL structure is correct and how search engines expect it to be so your pages can be easily indexed and categorised.
301 redirect management.
A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. It’s important that your website redirects are managed properly and no new or updated pages miss and required redirects.
XML sitemap.
A ‘sitemap’ is what search engines (Google) use to find your website pages, each month we’ll update your sitemap with any new pages (including blog/news article pages) ready to be submitted to search engines for indexing.
Indexing via GSC.
Every month we’ll submit your website to Google for re-indexing via the ‘Google Search Console’ tool. This makes sure that any new pages or content added to your website is found by Google and then indexed within their search results.
Optimisation.
This is the amount of time we spend both on and off your website. The more time we spend, the more outreach we can do, the more backlinks we can create and the more directories we can submit your website to. This means faster results!
Backlinks
A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.” Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.
Directory submissions
Each month we submit your website to trusted online business directories which in turn links back to your website. Placing your website on the right directories greatly helps your ‘domain authority’ which helps towards increases your search ranking.
About Us
KNIGHTS Essential is an IT support company based in Gloucestershire. We specialise in IT Solution, Website Services and Cloud services, covering all aspects of IT services that you could ever need.
Designed for small, medium and larger companies our services include consultancy, installation and support of IT systems. KNIGHTS Essential work with business owners, company directors and senior managers to deliver robust and reliable IT systems.
At KNIGHTS Essential we believe in focusing on strategic and operational improvement; helping to reduce business costs by increasing productivity. We remove the complexity of dealing with multiple suppliers and our customers benefit from a complete ‘one-stop-shop’ service, that makes their business life easier.
We are extremely happy with the services that we have received from Knights Essential. We found Philip to be very knowledgeable and helpful. After our initial consultation we were kept up to date with the next steps and what time frames we were looking at to get the work completed.
Brendan Veale
Bikini Bathrooms Ltd
I needed to contact Knights Essential after my laptop would not work. Phil and the team were very prompt in responding to my initial queries. They managed to fix my laptop and save all my work. They have also put me onto Office 365 which has helped me and my business so much having everything in one place.
Andy Earney
A&E Installations
We’ve been using Knights Essential for a while to look after our computers. It’s great to know that if we have any problems, help is just a phone call away and it’s all covered under our monthly payments. We’ve also had our website created by Phil and are extremely happy with the finished product. 5* service and would recommend to anyone.
Simon Barnfield
Morgan Barnfield Construction Ltd
This is a professional company who are always there to help. They are happy to work with you on any budget and are always there to help. If I have a problem and not sure how to solve it, These guys are the first people I go to. Thanks for all your help and expertise!
Lee Kent
Chi Wai Family Martial Arts Centre
Absolutely impressed with Knights Essential! This web design company goes above and beyond, collaborating closely to bring your envisioned website to life. Working with Philip was a delight; he grasped my needs, and after a few tweaks, we achieved the ideal site for our business. Grateful 100 times over – eagerly anticipating our customers utilizing it. Thanks again; highly recommend Knights Essential always.
Sabrina Grant
Kidz Biznizz
Phil@Knights did a brilliant job navigating me through the minefield of setting up my new business website. Really helpful scheduled telephone and TEAMS meetings ensured the build kept to progam and the after care once the site goes live also gives me confidence that I have help should any issues occur. Would thoroughly recommend Knights Essential....Great service at a great price!
